Case Study: Cinema United launches a seamless digital rebrand with Urban Insight

Cinema United launches rebrand in 10 weeks with Urban Insight, boosting organic search 86%

The customer, Cinema United (formerly known as NATO), a global movie theatre trade association, faced the immense challenge of executing a complete digital rebrand on a strict 10-week deadline. This required a precise, coordinated launch tied to a media exclusive, including a domain migration and updates to a complex, integrated membership system without any public downtime. They partnered with the vendor Urban Insight to manage this project.

Urban Insight implemented a phased solution involving design, development, and launch coordination to successfully rebrand and migrate the WordPress site on schedule. The results included a launch with zero downtime and a significant measurable impact: a year later, total sessions increased by 35% and organic search traffic saw an 86% jump.

Cinema United