Case Study: American Library Association consolidates 40+ websites and boosts engagement with Urban Insight

American Library Association boosts engagement to 57% with Urban Insight

The American Library Association (ALA) faced a significant challenge with its outdated and fragmented web presence, which was split across over 40 disparate legacy websites and microsites. This disjointed structure led to a poor user experience, brand inconsistency, and hindered the ALA's ability to communicate with its members and the public. To address this, the ALA partnered with Urban Insight for a comprehensive digital strategy, user experience research, and a Drupal platform upgrade to consolidate its sites and enhance member engagement.

Urban Insight implemented a unified Drupal platform, creating a modern, accessible website with a flexible design system and a new microsite architecture. The solution included membership system integration and a strategic content migration that streamlined content types from 38 to 15. This overhaul resulted in a 38% increase in the website engagement rate, jumping from 35% to 57% year over year, while also reducing hosting costs by 40%.

American Library Association