Case Study: Federal Hill Mortgage grows leads and modernizes its brand with Urban Ignite

A Urban Ignite Case Study

Preview of the Federal Hill Mortgage Case Study

Federal Hill Mortgage grows monthly leads 4x with Urban Ignite

Federal Hill Mortgage, a leading mortgage broker on the East Coast, faced the challenge of having an outdated online presence and insufficient marketing capacity despite high industry demand. To capitalize on a favorable market, they recruited the vendor Urban Ignite to provide comprehensive digital marketing solutions, including a full website revamp.

Urban Ignite executed a complete digital strategy that included a sophisticated website redesign, SEO, social media marketing, and targeted digital advertising. This solution modernized the brand's aesthetic, significantly expanded its content, and built a more authentic connection with its audience. The results were substantial, including a 4x increase in monthly leads, growth in organic traffic from 183 to 582 monthly sessions, and a rise in estimated traffic value from $2,000 to $7,000.


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