Case Study: Zircotec turbo-charges lead generation with Urban Element's Google Ads optimisation

Zircotec improves PPC performance with Urban Element after fixing inflated conversion tracking

Zircotec, a specialist in heat management and high-performance coatings, faced challenges with client acquisition and optimizing their Google Ads campaigns for both their main brand and their sister company, Performance 1 Coatings. They enlisted the vendor Urban Element to fix, restructure, and optimize these campaigns to improve lead generation and provide internal coaching for their marketing specialist.

Urban Element began by correcting inaccurate historical tracking data to reveal the true campaign performance. They then comprehensively restructured and optimized the Google Ads campaigns, refining keywords, ads, and extensions to maximize ad spend and increase qualified conversions. Throughout the process, they provided consulting and training to build internal PPC capacity. As a result, Zircotec and Performance 1 Coatings saw continued success from their PPC campaigns with improved conversion and click-through rates. Urban Element continues to collaborate with them to ensure optimal performance.

Zircotec