Case Study: TG Lynes boosts brand awareness and sales with Urban Element

TG Lynes boosts LinkedIn visibility to 150,000+ impressions with Urban Element

TG Lynes Ltd, a distributor of materials for mechanical services, faced the challenge of modernizing its minimal digital presence and marketing strategy. To address this, the company partnered with vendor Urban Element for strategic social media marketing services to help digitize its operations and generate qualified leads.

Urban Element implemented a highly targeted LinkedIn advertising campaign for TG Lynes, starting with audience research and persona exercises. The solution delivered powerful results, including over 150,000 impressions, a significant increase in followers, and £1700 in revenue from a previously inactive customer. The campaign also secured a new cash account customer and contributed to a substantial increase in product cash sales.

TG Lynes Ltd