Case Study: SpecialEffect achieves a more flexible, accessible website with Urban Element

SpecialEffect targets a 20% lift in visits with Urban Element

SpecialEffect, an award-winning UK charity that helps people with physical disabilities play video games, faced a challenge with their outdated website and CMS. Their site could not effectively engage their seven key audience personas or manage a large volume of content. They partnered with digital agency Urban Element for a website redesign and a new content management system.

Urban Element designed and built a responsive, accessible website with a modular CMS, allowing SpecialEffect to easily create and manage on-brand content. The new site improved functionality for diverse audiences and enabled better tracking. Urban Element projected measurable increases in key engagement metrics, including a 20% rise in visits to case studies, newsletter signups, and direct donations.

SpecialEffect