Case Study: Shurtape® Accelerates Social Media Growth with Urban Element

Shurtape boosts social growth toward £12 million with Urban Element

Urban Element was commissioned by Shurtape, a UK-based tape supplier with multiple subsidiary brands, to address its social media marketing challenges. The client faced inconsistent branding, duplicate accounts, and stagnant engagement and follower growth across its diverse portfolio, making targeted marketing difficult.

The solution from Urban Element involved consolidating social accounts and implementing a strategic, ROI-focused social media plan. This included curated content, community building, and forging digital partnerships with major retailers. Urban Element's ongoing management aims to grow Shurtape's social presence and engagement, directly supporting the client's annual turnover goal of £12 million.

Shurtape®