Case Study: Pearson Plc activates a new student audience with Urban Element's social media campaign

Pearson Plc reaches 1,560+ likes with Urban Element's BTECWorks social campaign

Pearson PLC, the world's leading learning company, needed to activate a new, young audience for its BTEC Works website. The challenge was to design and execute a social media campaign to reach this demographic effectively. They engaged the vendor Urban Element to utilize their social media marketing expertise for this digital solution.

Urban Element implemented a structured Instagram campaign that featured real student stories to create engaging and relatable content. The solution included curated feed posts and advertising, which resulted in significant engagement. The campaign gained 121 new followers and over 1,560 likes, and it was successfully reshared by influencers with large followings, greatly expanding its reach.

Pearson Plc