Case Study: Pearson Plc improves social media engagement with Urban Element

Pearson Plc equips 40,000 employees with social media guidelines through Urban Element

Pearson PLC, the world's leading learning company, faced a challenge with its newly formed BTEC and apprenticeship social media team, which lacked a clear direction on what content resonated best with its audience. The team needed a unified vision and expert guidance to boost engagement. They engaged Urban Element to provide a no-nonsense social media audit and the expertise not available in-house.

Urban Element conducted a comprehensive social media audit to identify audience wants and needs. This audit formed the foundation for practical social media guidelines and a training workshop, which provided Pearson with actionable insights on improving engagement, content mix, and best practices. As a result, Pearson considered Urban Element a key strategic partner and praised them for their valuable, sector-specific knowledge.

Pearson Plc