Case Study: Lloyd Worrall boosts online visibility and enquiries with Urban Element

Lloyd Worrall boosts page views 22.79% with Urban Element

Urban Element was engaged by Lloyd Worrall, a historic architectural ironmonger and part of the Grafton Group. The client's challenge was an outdated, poorly performing website that failed to reflect their national coverage, extensive product range, and expertise, thereby not meeting core business goals for generating awareness and enquiries.

The vendor implemented a comprehensive solution involving a brand new, custom-designed website with improved mobile responsiveness and SEO. Urban Element created a dynamic, scalable site with a new product datasheet system to manage thousands of items. The results were immediate, including a 22.79% increase in page views, a 61.48% increase in average session duration, and significant improvements in keyword rankings and goal completions like contact form submissions.

Lloyd Worrall