Case Study: Ignite Training builds a standalone brand and boosts organic traffic with Urban Element

Ignite Training grows users 2,892% with Urban Element

Ignite Training, a provider of adult education and sports apprenticeships, faced the challenge of having no independent online presence as its brand was entangled with its parent company, Ignite Sport UK Limited. This lack of a dedicated website and brand identity held the company back from wider recognition and growth. The vendor, Urban Element, was engaged to provide a comprehensive solution involving website design, development, and SEO to build a new standalone digital presence from scratch.

Urban Element created a new WordPress website, logo, and complete brand identity for Ignite Training to disentangle it from its parent company. The new site successfully established the brand online, resulting in a significant measurable impact. Within six months of launch, the site saw a 2,892% increase in users and a 1,739.8% increase in sessions, with over 1,500 users coming from organic search. Urban Element continues to provide ongoing technical SEO optimization for the client.

Ignite Training