Case Study: Grafton Group plc boosts traffic and ROI with Urban Element

Grafton Group plc boosts ROI to 21:1 with Urban Element

Urban Element began working with Grafton Group plc, a major builders and plumbers merchant with numerous subsidiary brands, after an acquisition. The challenge was to provide dedicated digital marketing and web development services across Grafton's growing portfolio, ensuring functional websites, effective SEO, and profitable paid advertising campaigns that could scale with their needs.

The solution involved Urban Element developing and managing multiple subsidiary websites while implementing strategic SEO and taking over Google Ads campaigns. The results were significant, including a 21:1 sales ROI for Buildbase's Google Ads and top keyword rankings for Civils and Lintels. This measurable success led Urban Element to become the trusted partner for five of Grafton's divisions.

Grafton Group plc