Case Study: Conversis achieves more qualified leads with Urban Element's web design, CRO and SEO

Conversis wins at least 2 qualified leads per month with Urban Element

Conversis, a translation expert in the life sciences sector, needed to improve its online presence to secure more global opportunities. Their existing website was not effectively converting visitors or attracting their ideal client base. Through the B4 network, Conversis was introduced to the vendor, Urban Element, for help with search engine optimization and a broader web design solution.

Urban Element implemented a holistic solution including a complete website redesign, conversion rate optimization (CRO), and search engine optimization (SEO). The redesigned site was simplified with a clear layout, targeted language for the life sciences sector, and improved navigation. As a result, the new site is optimized to convert leads, attract more search engine traffic, and better appeal to Conversis's target clients, helping them meet their goal of generating qualified leads.

Conversis