Case Study: Cherwell College Oxford improves user experience and conversions with Urban Element

Cherwell College Oxford boosts user sessions 80% with Urban Element

Cherwell College Oxford, an institution providing bespoke education solutions, faced the challenge of scaling its online presence to match the expansion of its physical boarding facilities. Their outdated website was cluttered and difficult to manage, hindering user experience and their ability to promote new residential places. They partnered with vendor Urban Element for a comprehensive website redesign and development project.

Urban Element developed a new, user-friendly WordPress website with a fresh design and improved structure to enhance navigation and content management. The solution included a strategic SEO sitemap and better cross-linking to guide visitors. Following the launch, Cherwell College saw significant measurable improvements within a year, including an 18% decrease in bounce rate, an 80% increase in users, and a 126% rise in average session duration, demonstrating a stronger online presence and improved engagement.

Cherwell College Oxford