Case Study: Hamelin boosts sales and profits with uQualio

Hamelin trains nearly 200 sales reps across 30 locations with uQualio

Hamelin, a major French-owned corporation and market leader in school and office supplies, faced the challenge of efficiently training a large number of reseller sales reps across multiple Nordic countries. Traditional on-site training was not an option, as it was too costly, time-consuming, and not approved by their resellers. To boost product knowledge and drive sales of targeted items, they turned to the uQualio video4learning platform for an online solution.

Using uQualio, Hamelin implemented online video training and competitions for sales reps at two major resellers. This solution allowed them to quickly train nearly 400 reps across approximately 30 locations. The results were a significant increase in sales growth and higher profit margins for the trained products. uQualio provided a cost-effective method that created a long-term marketing impact, keeping the products top-of-mind for the sales force and driving continued success.

Hamelin