Case Study: SoftDoes grows from solo freelancer to 70-person AI agency with Upwork

SoftDoes scales to a 70-person AI agency with Upwork

SoftDoes, a software development agency founded by Orest Andrusyshyn, began as a solo freelance operation in Ukraine. The initial challenge was gaining access to ambitious, enterprise-level clients in the global market from their location. The founder turned to Upwork to find a transparent system for building a reputation and generating predictable revenue.

Using Upwork's platform to find contracts and hire talent, SoftDoes grew into a 70-person AI-focused agency headquartered in the United States. The solution provided by Upwork included access to a global client base, a trusted feedback system, and Payment Protection for streamlined invoicing. As a result, nearly 80% of the agency's projects now involve AI implementation, serving a growing portfolio of enterprise clients and building a substantial business entirely through the Upwork marketplace.

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