Case Study: Major Mobile Platform achieves statistically significant in‑app brand measurement and 18% awareness lift with Upwave

Major Mobile Platform - Customer Case Study

Upwave partnered with a major mobile platform to tackle a measurement gap: traditional partners couldn’t obtain statistically significant reads for a CPG sleep‑aid brand awareness campaign targeting niche, in‑app audiences. The challenge was acute because nearly all impressions were in‑app and high‑quality engagement needs reduced effective sample sizes, making cross‑KPI performance difficult to prove.

Using Upwave’s Brand Campaign Measurement, the team collected a large randomized sample—11x the platform’s legacy partners—yielding statistically significant lifts across KPIs. Results showed an 18% increase in awareness, 11% increase in consideration and 7% increase in purchase intent; the validated performance drove the advertiser to boost spend and secured a $1M+ annual advertising contract for the platform.