Case Study: Leading Video Game Brand achieves measurable lifts in Awareness and Consideration with Upwave

Leading Video Game Brand - Customer Case Study

A leading video game brand partnered with Walmart Connect to boost awareness and consideration for its new subscription service. Through Walmart Connect’s integration with Upwave’s Brand Outcomes Measurement Platform, the brand needed real-time measurement of campaign lift on key KPIs and actionable optimization opportunities to improve performance across target audiences.

Using Upwave, the campaign delivered measurable lift across the funnel—Awareness +5.2%, Consideration +6.3%, Ad Recall +3.1%, Familiarity +4.5% and Purchase Propensity +1.4%—and notably over-indexed on reaching the subscription audience (+71%). Upwave also surfaced audience insights, flagging underperformance among 55+ viewers and recommending reallocating spend toward 18–24-year-olds, who showed strong lifts (Awareness +11.2%, Consideration +10.5%, Ad Recall +10.7%).