Case Study: Leading Casual Restaurant achieves real-time daily brand tracking to manage a food-safety crisis with Upwave

Leading QSR company used Survata to monitor their brand health daily during a PR campaign

A top-3 fast-casual restaurant faced its biggest communications challenge after a food-safety scare and needed a daily brand tracker to measure the effectiveness of PR strategies in real time. Traditional panels couldn’t deliver the speed or scale required — the client needed thousands of respondents each week and instant KPIs to guide messaging and crisis responses.

Survata provided cross-platform reach across a 250M‑device publisher network, a dedicated analyst team, fraud‑deterring methodology, and real‑time dashboards at an economical price (from $1/respondent). Survata ran the tracker for 100+ days with tens of thousands of respondents, segmenting results by location, age, and gender; findings showed 51% planned to visit at the same or higher frequency, 81% later thought the problem was fixed, 58% credited regular communications with rebuilding trust, and social media proved most effective for consumer education.