Case Study: Large Popular Snack Brand achieves meaningful Awareness and Consideration lifts with Upwave

Large Popular Snack Brand - Customer Case Study

A popular snack brand ran a self-serve DSP video campaign through Walmart Connect to boost awareness and drive consideration among several target segments. To understand which audiences and creatives were moving the brand funnel, the brand partnered with Upwave, the Brand Outcomes Measurement Platform, for ongoing measurement and audience-level insights.

The campaign produced positive lift in Awareness, Consideration and Familiarity across all target groups, with especially strong performance among Lapsed Purchasers (+15.3% Awareness, +13.0% Consideration, +9.4% Familiarity). It also increased consideration among past users of competitor brands (Competitor A +6.1%, B +8.1%, C +5.6%). Upwave’s analysis identified top-performing creatives—Concept C led Awareness and Consideration, while Concepts D and E drove Purchase Intent and Concept E led Purchase Propensity—providing clear optimization guidance for future budget allocation.