Case Study: Kargo achieves elevated cross-channel brand performance and up to 3x bottom-funnel lift with Upwave

Kargo - Customer Case Study

Kargo, a creator of cross-platform ad experiences, partnered with Upwave, a brand-ad analytics platform, to bring scientific measurement to top-of-funnel campaigns and optimize Brand Lift in real time. The challenge was to elevate brand performance across channels and demonstrate measurable full-funnel impact for clients.

Using Upwave’s analytics to optimize CTV, Mobile and Desktop placements, Kargo outperformed Upwave norms in 93% of campaigns and trended +8% year-over-year. Cross-channel CTV+Mobile campaigns delivered 2x Brand Preference lift and 3x Purchase Intent lift versus norms; example outcomes include a streaming campaign (+5% Awareness, +2% Consideration, +6% Purchase Intent) and a CPG campaign (+2% Awareness, +4.5% Consideration, +3% Purchase Intent).

Kargo