Case Study: Fortune 500 CPG Company achieves rapid, targeted concept testing with Upwave

How Survata can help brands choose the optimal creative concept

A Fortune 500 consumer packaged goods company preparing a major campaign needed to pretest several messaging and imagery concepts specifically among urban millennials. With many concept variations to evaluate, the team required precise demographic targeting, fast turnaround, and cost-effective scale—capabilities they couldn’t achieve with traditional panels in time for their ad trafficking deadline.

Survata provided large-scale reach (250M+ monthly US devices), monadic testing of eight creatives, and pinpoint respondent targeting down to zip-code level, with pricing from about $1/respondent and real-time reporting via its dashboard. Survata delivered actionable results in days—measuring brand association, benefits, and takeaways—allowing the client and agencies to launch the winning concept on schedule; the client has since expanded similar studies with Survata.