Case Study: Fortune 50 Consumer Technology Company achieves real-time, placement-level ad optimization and granular insights with Upwave

How a Fortune 100 Tech Company was able to get actionable insights from their programmatic campaigns with Survata

A Fortune 50 consumer technology company was spending millions on ad‑effectiveness studies but couldn’t use the results in‑flight because vendors couldn’t produce stable, sufficiently large panels. With sample sizes too small to deliver granular insights by creative, publisher or placement, the media agency defaulted to optimizing for clicks and impressions instead of true campaign lift.

The client switched to Survata for its massive respondent scale (250M+ monthly US devices), open API integrations, cross‑platform tracking, campaign pixel and analyst support, with bi‑weekly reporting and granular metrics by creative, publisher, programmatic segment, device and demographic. After a one‑month trial that tracked nearly one billion impressions, Survata was rolled out across multiple business units and major campaigns, enabling in‑flight, placement‑level optimization and new experiments on audience, creative concept and placement type.