Case Study: AudienceXpress achieves consistent, measurable brand KPI lifts across campaigns with Upwave

Comcast’s AudienceXpress, an industry-leading, audience-targeting media solutions platform, has partnered with Upwave, the analytics platform for brand advertising, to level-up brand measurement on behalf of their clients

Comcast’s AudienceXpress, an industry-leading audience-targeting media platform, partnered with Upwave to better quantify and optimize brand outcomes for clients across diverse campaigns and target audiences. The challenge was to measure reach and the full brand-funnel impact of campaigns—and to benchmark performance against industry norms—so advertisers could see clear evidence of lift and where to optimize.

By integrating Upwave’s analytics, AudienceXpress measured and optimized 28 campaigns (525M+ impressions) and delivered consistent positive brand lifts: overall +4.5pp Ad Recall, +3.3pp Aided Awareness, +2.0pp Familiarity, +1.7pp Message Association, +1.3pp Favorability and +1.1pp Consideration; 100% of campaigns showed at least one positive KPI and 83% beat Upwave norms. Client highlights include an optical retailer (Awareness +13.0pp, Ad Recall +11.0pp, Consideration +8.3pp, Purchase Intent +4.9pp) and a personal finance app (Awareness +4.3pp, Ad Recall +10.8pp, Consideration +4.6pp), with the finance campaign outperforming industry benchmarks—Ad Recall exceeded norms in 98.6% of comparable campaigns.

AudienceXpress