Case Study: Chalice achieves an 18.6‑point lift in intent to vote and $0.73 cost per persuaded voter with Upwave

Chalice - Customer Case Study

Chalice partnered with a national 2020 U.S. campaign to mobilize young, persuadable voters across five battleground states. The core challenge was the “last mile”: getting the right creative to the right people at the right frequency in real time so upfront media plans didn’t waste impact on a small, hard-to-move audience during tight races.

Chalice built a custom real-time Persuasion Algorithm and integrated Upwave attitudinal measurement to dynamically optimize delivery—prioritizing video completion, testing frequency/recency (finding a two-exposure sweet spot over 1–2 weeks), and layering a persuadability score in flight. The result: a +18.6-point (68.8%) lift in intent to vote, $0.73 cost per persuaded voter, 78% video completion vs a 70% benchmark, and measurable impact across five battlegrounds (three wins, with lift exceeding the margin in one).

Chalice