Case Study: AKQA achieves optimized media targeting and higher purchase intent with Upwave

AKQA - Customer Case Study

AKQA partnered with Survata to help a CPG leader’s category‑leading drain cleaner brand understand shifting consumer preferences and purchase behaviors, obtain actionable brand insights, and optimize media strategy mid‑campaign. AKQA needed to assess changes in habits and purchase intent across targeted audiences to make timely adjustments to an established brand’s advertising plan.

Using Survata’s brand measurement platform—built on census‑representative, large‑scale digital data and a granular daily dashboard—AKQA measured four campaigns with 468 data cuts and 1M unique impressions. Survata revealed rising awareness and purchase intent among female shoppers, prompting a mid‑flight shift from a male‑focused plan to a balanced gender strategy that delivered measurable lifts in favorability and purchase intent across both genders.

AKQA

Sonia Vaidya

Group Director, Data & Analytics