Case Study: Yasmin Boland becomes an Amazon #1 bestseller and builds brand recognition with UpViral

Yasmin Boland becomes Amazon #1 bestseller and generates over 1 million opt-ins with UpViral

Yasmin Boland, an author in the spirituality and manifestation space, faced a challenge where her products were successful but she lacked recognition as a personal brand. To support the launch of a new diary and mitigate inventory risk, she worked with marketing agency Thrive Market Leader, which utilized the UpViral platform for a pre-launch campaign designed to build her brand and connect with a broader audience.

The solution implemented with UpViral was a viral giveaway campaign requiring a book pre-order for entry. The campaign leveraged user-generated content and offered a personal reading with Yasmin as the grand prize. This strategy was highly successful, making the new book an Amazon #1 bestseller in multiple countries and helping to build a substantial community. The campaign generated over a million opt-ins for Yasmin Boland, solidifying her status as a bestselling author and establishing a strong personal brand.

Yasmin Boland