Case Study: Sew Much Easier generates 94,601 leads with UpViral

Sew Much Easier grows 94,601 leads with UpViral

Sew Much Easier, an Australia-based e-commerce business selling sewing products, wanted to transition its eBay customers to its own website and email list to build direct relationships and enable continued marketing. Their challenge was finding an efficient way to run recurring monthly sweepstakes to grow their subscriber base, having previously managed the process manually. They turned to UpViral to automate and streamline their campaigns.

Using UpViral, Sew Much Easier implemented a solution where they set up a sweepstakes campaign once a year and then cloned and tweaked it monthly for different prizes. The solution included a simple lead capture page, a social share page to encourage referrals, and integration with Facebook ads for promotion. This strategy from UpViral generated a total of 94,601 leads, with 2,000-4,000 new leads added per month. Most significantly, the consistent lead generation helped grow the share of their revenue from email marketing from 9.58% to 23.64%.

Sew Much Easier