Case Study: Order Out of Chaos Generates 4,300 Leads and a 20% Sales Lift with UpViral

Order Out of Chaos generates 4,300 leads and a 20% back-to-school sales boost with UpViral

Order Out of Chaos, a business selling back-to-school planners, faced the challenge of generating a year-round marketing list due to their highly seasonal sales cycle. With minimal website traffic and a small budget for paid ads, they turned to UpViral to run a multi-brand giveaway event aimed at capturing fresh leads and increasing their social media following.

Using UpViral's viral contest platform, a multi-brand giveaway was orchestrated with prizes from complementary brands. The 30-day campaign leveraged the social reach of all participating partners and included minimal paid promotion. UpViral's solution generated 4,300 unique leads and an additional 1,579 referral leads for Order Out of Chaos, while also delivering a 20% boost in their back-to-school sales.

Order Out of Chaos