Case Study: Narragansett Beer generates 61,117 leads in 9 months with UpViral

Narragansett Beer generates 61,117 leads in 9 months with UpViral

Narragansett Beer, a historic brewery, faced the challenge of generating meaningful leads from their social media giveaways. Their previous campaigns, hosted directly on social platforms, focused on garnering likes and comments rather than capturing customer information. To overcome this, they turned to UpViral and its viral sweepstakes platform to transform their marketing efforts.

By implementing UpViral, Narragansett Beer was able to run monthly, seasonally-themed sweepstakes that collected leads directly. The solution delivered exceptional results, generating 61,117 leads in just nine months without any paid advertising. Furthermore, a single campaign example from UpViral produced 7,605 leads, with 1,021 being referred leads they would not have captured otherwise. The campaigns also significantly boosted their social media following and engagement, turning many participants into loyal customers.

Narragansett Beer