Case Study: Max Rhymes grows to 7,878 leads with UpViral

Max Rhymes grows to 7,878 leads with UpViral

Max Rhymes, a brand selling educational children's books, faced the challenge of building an online presence and educating parents about their unique value proposition after relying on offline methods like trade shows and retail stores. To grow a qualified email list, they turned to UpViral to run a recurring viral giveaway campaign.

Using UpViral, Max Rhymes implemented a continuous giveaway strategy, offering their own book set as a relevant prize. The solution leveraged UpViral's custom actions feature to incentivize audience engagement, such as watching an educational video and tagging friends. This approach generated 7,878 total leads with a 40-45% opt-in rate for UpViral, significantly growing their email list and social media audience without a large advertising budget.

Max Rhymes