UpViral
79 Case Studies
A UpViral Case Study
The customer, Massage Chair Store, faced the challenge of converting its passive social media audience into engaged email subscribers and potential sales leads for its high-value products. To solve this, they partnered with the vendor UpViral to run a targeted viral giveaway campaign.
Using UpViral's platform, a 30-day giveaway was executed, offering a luxury massage chair as the prize. The solution included a custom opt-in page, a shareable referral system, and targeted Facebook ads. The campaign collected 10,631 leads, with a cost per lead of $0.37. This effort by UpViral directly resulted in $7,000 in sales during the campaign and provided a substantial new lead list for future nurturing.