Case Study: Leading Saints achieves $250,000 in donations and 30,000 leads with UpViral

Leading Saints’ UpViral Campaigns Score $250,000 in Donations and 30,000 Leads (and the Numbers Just Keep Climbing

Leading Saints, a non-profit focused on leadership training for lay church leaders, faced a fundraising challenge when the pandemic halted traditional in-person donation events. Founder Kurt Francom needed a new way to generate revenue and grow their email list without resorting to conventional methods. To address this, they turned to the vendor UpViral to promote a series of virtual summits.

Using UpViral's viral referral tools, Leading Saints created a campaign where summit registrants could earn a free all-access pass by sharing the event with friends. This solution enabled them to harness word-of-mouth marketing. The results were significant; over nine summits, UpViral helped generate $250,000 in donations and collect over 30,000 new email leads, providing a sustainable revenue stream and substantially growing their audience.

Leading Saints

Kurt Francom

Leading Saints