Case Study: Leading Saints achieves $250,000 in donations and 30,000 leads with UpViral

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Preview of the Leading Saints Case Study

Leading Saints raises $250,000 and adds 30,000 leads with UpViral

Leading Saints, a non-profit focused on leadership training for Latter-Day Saints, faced a critical fundraising challenge when the pandemic halted traditional in-person donation efforts. To pivot and survive, founder Kurt Francom sought a modern solution and turned to UpViral to promote a series of virtual summits.

Using UpViral's viral referral platform, Leading Saints created campaigns that incentivized attendees to share the event in exchange for an all-access pass. This strategy generated massive organic growth. The results were exceptional, with UpViral helping Leading Saints raise $250,000 in donations and acquire over 30,000 new email leads, creating a sustainable new revenue stream.


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