Case Study: Kefel generates over 7,900 leads with UpViral

Kefel generates over 7,900 leads with UpViral and a 59% referral rate

A digital marketing agency owner, Amiel Riss, faced a dwindling customer base during the pandemic and needed to pivot his business. He and his wife launched a children's test preparation website, Kefel, and sought an effective way to generate leads without relying solely on paid advertising. To build his subscriber list, he used UpViral to implement an evergreen referral campaign.

Using UpViral, Amiel set up a simple, mobile-first lead generation campaign that incorporated a referral strategy based on the principle of commitment and consistency. The solution from UpViral generated over 7,900 leads, with a remarkable 59% of those leads coming from referrals, proving the high effectiveness of the campaign.

Kefel