UpViral
79 Case Studies
A UpViral Case Study
I SAY, a PR and communications agency based in Rome, faced the challenge of boosting the visibility of Tibet as a tourist destination. Their previous marketing strategies using social media and digital PR were not efficient enough. They chose to use UpViral's viral contest platform to address this challenge.
The solution was a one-month contest offering a 10-day trip to Tibet as a prize. Using UpViral, I SAY created a dedicated landing page and promoted the contest primarily on social media with a small budget. The results were exceptional: the campaign generated 60,340 total leads with a 40% conversion rate, over 66,000 social media shares, and attracted 487,498 visitors. The CEO attributed this massive success directly to the effectiveness of the UpViral platform.