Case Study: Wilco de Kreij ranks his podcast #1 on iTunes with UpViral

How to rank a podcast at the top of iTunes in only 10 days

Wilco de Kreij, a marketer and podcaster, sought to launch his new Uncensored Growth podcast and rank it on iTunes. His main challenge was cutting through the noise to achieve high download numbers and positive reviews in a competitive market, which are essential for ranking on the platform. To accomplish this, he leveraged the UpViral marketing platform to run a promotional contest.

Using UpViral, de Kreij executed a viral contest that required participants to subscribe and leave a review on iTunes to enter. The system created a viral loop where participants shared their unique links to earn contest entries. This strategy, supported by A/B testing and Facebook ads, generated massive results. In just 10 days, the campaign with UpViral drove over 6,300 podcast downloads, 446 email subscribers, and 50+ 5-star reviews, successfully ranking the podcast #1 on iTunes in multiple countries.