Case Study: Sew Much Easier generates 94,601 leads with UpViral

How Terry Mitchell Uses UpViral to Run Recurring Campaigns That Generated 94,601 Leads So Far

Sew Much Easier, an Australia-based e-commerce business run by Terry Mitchell and his wife Shelley, wanted a better way to turn buyers from eBay into email subscribers and repeat website visitors. They needed to grow their list and build a direct relationship with customers, so they looked for a way to automate the sweepstake campaigns they had previously been running manually.

Using UpViral, Sew Much Easier set up recurring monthly sweepstakes with simple landing pages, referral sharing, and automated email follow-up, then cloned and tweaked the campaigns each month. The result was 94,601 leads so far, including about 2,000 to 4,000 new leads per month, with 15,556 referred leads and email marketing rising to 23.64% of revenue, up from 9.58% in 2017/2018. UpViral also helped them drive steady blog traffic and generate leads from Facebook ads at roughly 20 to 40 cents each.

Sew Much Easier

Terry Mitchell

Co-Founder