Case Study: Charity: Water sells 6,400 books and drives clean-water donations with UpViral

How Nicholas Kusmich sold 6.400 Books using a Powerful viral strategy

The customer, Charity: Water, faced the challenge of raising funds and awareness for its mission to provide clean water. The vendor, UpViral, provided a platform to execute a viral marketing strategy to support these efforts.

The solution involved creating a viral contest campaign with UpViral to promote a book, with all proceeds donated to the charity. The campaign incentivized sharing to drive traffic and sales. Using UpViral, this strategy resulted in 6,400 books sold, generating $26,000 for the cause and driving 6,941 new visitors to the landing page through referrals.

Charity: Water

Nic Kusmich

Entrepreneur Marketer Advisor