Case Study: Giveaway Rocket achieves 257,087 leads with UpViral

How Mitch Aunger Achieved This Using UpViral

Giveaway Rocket, Mitch Aunger’s agency, used UpViral to scale viral lead generation across multiple niches, but faced the common challenge of making giveaways actually spread and attract quality leads rather than just random entrants. The case study focuses on how he refined his campaign planning, prize selection, and traffic strategy over time to improve results.

Using UpViral, Giveaway Rocket implemented a three-prize giveaway strategy, careful audience targeting, and multiple traffic sources beyond paid ads, along with ongoing tracking and testing. Over four years, Mitch generated 257,087 leads for his own campaigns, reached up to 75,000 more leads for clients, and produced as many as 52,000 leads from a single campaign, showing the strong measurable impact of UpViral on lead growth.

Giveaway Rocket

Mitch Aunger

Giveaway Rocket