Case Study: Max Rhymes achieves 7,878 leads with UpViral

How Max Rhymes Went from Zero to +7,800 Leads

Max Rhymes, a children’s book brand founded by Todd and Jackie with marketing director Dave Statler, needed a better way to build an email list and educate parents about what made its 5-book nursery rhyme series different. The team was struggling to turn offline awareness from trade shows and retail placement into scalable online growth, so they turned to UpViral for giveaway campaigns.

Using UpViral, Max Rhymes ran recurring contests every two weeks with its book set and activity book as the prize, plus custom actions, referral rewards, and hosted landing/share pages to drive opt-ins, social sharing, and audience engagement. The campaign generated 7,878 total leads, a 40-45% opt-in rate, and growth across social channels, including nearly 1,000 new Facebook fans, 500 Twitter followers, and 500 YouTube subscribers, showing clear measurable impact for Max Rhymes and UpViral.

Max Rhymes

Dave Statler

Max Rhymes