Case Study: Thrive Market Leader Helps Elixseri Generate 3,311 Leads and $4,900 in Sales with UpViral

How Marketing Agency Owner Nina Franks Acquired 3,311 Leads and $4900 in Sales for a Beauty Brand

Thrive Market Leader, a marketing agency led by Nina Franks, used UpViral to help its client Elixseri, an online skincare brand, address slow growth, low social engagement, and an overreliance on discount-driven email marketing. The brand needed a better way to grow its email list and build stronger relationships with potential customers using a more engaging lead-generation approach.

Using UpViral, Nina launched a simple “Hello Glow” contest centered on Elixseri’s own skincare serums, with minimal entry friction and social sharing incentives to drive referrals. The campaign went viral in just three weeks and was ended early after generating 3,311 leads, including 2,213 direct leads and 1,098 referred leads, plus $4,900 in sales and significant social engagement.

Thrive Market Leader

Nina Franks

Founder