Case Study: I SAY achieves 60,340 leads and promotes Tibet with UpViral

How “I SAY” Used UpViral to Get 60,340 Leads and Promote a Tourist Destination

I SAY, a PR and communications agency, faced the challenge of boosting the visibility of Tibet as a tourist destination in China. Their previous marketing efforts on social media and digital PR were not delivering efficient results, so they turned to UpViral to implement a viral marketing campaign to promote the region and its culture.

Using the UpViral platform, I SAY launched a one-month referral contest with a trip to Tibet as the prize. The campaign was promoted on social media with a small ad spend and leveraged digital PR. The solution delivered exceptional results, generating 60,340 leads with a 40% conversion rate, over 66,000 social shares, and nearly half a million campaign visitors for I SAY.

I SAY

Ralph Di Segni

CEO and Co-founder