Case Study: Groove Watersports collects 2,800+ email subscribers with UpViral

How Groove Watersports collected 2,800+ Email Subscribers Using a Viral Giveaway

Groove Watersports, a startup behind the Groove Vest high-impact vest with integrated speakers, wanted to grow its email list before launch but found its early, manual list-building efforts too slow and inefficient. To speed things up and reach its goal of 10,000 subscribers, the company turned to UpViral to help automate and scale its pre-launch lead generation.

Using UpViral, Groove Watersports ran two viral giveaway campaigns built around their own product as the prize, with a clear opt-in page, share incentives, social promotion, and email follow-up. The campaigns helped Groove Watersports collect over 2,800 email subscribers and generate 1,856 social interactions, with total leads later growing to 3,583, demonstrating that UpViral delivered a cost-effective and scalable way to increase brand awareness and lead volume.

Groove Watersports

Drew Bartek

Co-Founder