Case Study: Foodie Content Factory generates 2,599 leads and 8,000€ in sales with UpViral

How Gisèle Rebel Generated 2,599 Leads and 8,000€ In Sales from One Father’s Day Campaign

Foodie Content Factory, a marketing agency focused on hospitality businesses, needed a way to help a restaurant client attract new leads and sales during COVID-19. Using UpViral, they built a Father’s Day giveaway campaign for the client’s BBQ shop, centered on a Kamado Joe Jr.® grill and designed to capture and qualify interested prospects.

UpViral powered a simple opt-in and share-to-win campaign with social sharing, custom actions, email follow-ups, and paid and organic promotion. In about 2.5 weeks, the campaign generated 2,599 leads, including 831 referred leads, and drove 8,000€ in sales, with the giveaway and follow-up offers helping convert participants into buyers.

Foodie Content Factory

Giselle Rebel

Founder