Case Study: Legion Beats achieves 41K+ leads and $200K in sales with UpViral

How Gabe Schillinger Got Over 41K Leads and $200K Sales [Case Study]

Legion Beats, founded by producer Gabe Schillinger, wanted to build buzz before a major music launch and grow an audience of qualified leads in the competitive music production space. To do that, they used UpViral to run a pre-launch contest aimed at rappers and singers, with the goal of attracting attention, driving signups, and setting up future sales.

UpViral helped Legion Beats create an integrated contest funnel with an opt-in page, share page, referral incentives, email follow-up, and a live winner announcement. The campaign generated 41,985 total leads, 207,667 visits, and 10,321 Facebook shares, and it drove about $200,000 in sales in one week from a $17 offer. UpViral also helped deliver 11,453 referred leads for free, while paid ads on the campaign were roughly profitable overall.

Legion Beats

Gabe Schillinger

Producer