Case Study: Legion Beats achieves viral lead growth and sold-out product launches with UpViral

How Gabe Schillinger Did a Viral Snoop Dogg Contest + Product Launches That Sold Out In Minutes

Legion Beats, a music production company founded by Gabe Schillinger, faced the challenge of generating leads and driving product sales without a large advertising budget. To overcome this, they turned to the vendor UpViral to design and execute a sophisticated viral marketing contest to engage their target audience of independent artists.

Using the UpViral platform, Legion Beats implemented a 16-week contest with rap icon Snoop Dogg as the focal prize. The solution included a multi-tiered entry system offering various incentives, integrated product launches, and custom social sharing actions to maximize virality. The campaign, powered by UpViral, was a massive success, generating over 80,000 dollars from a 17-dollar product and achieving 10,000 dollars in sales within 10 minutes of a separate mid-contest launch, significantly boosting leads and revenue.

Legion Beats

Gabe Schillinger

Producer