Case Study: G4 Educaçao generates 60,000 leads and $1.5 million in sales with UpViral

How G4 Educaçao’s 1st UpViral Campaign Crushed It with 60,000 Leads and $1.5 Million in Sales

G4 Educaçao, a Brazilian business education company, needed to generate 50,000 qualified leads ahead of its third-anniversary launch of the high-ticket G4 Pass course bundle. To keep acquisition costs low while reaching the right audience, the company chose UpViral for a referral marketing campaign that could support lead generation, fraud protection, and real-time performance tracking.

Using UpViral’s campaign tools, G4 Educaçao built a free entrepreneurship course giveaway with milestone rewards, share incentives, and a contest for top referrers. The campaign generated 59,993 leads, including about 20,000 direct leads and the rest via referrals, at a lead cost of roughly $0.06 each from about $4,000 in ads. The launch drove $1.5 million in sales overall, with Gabriel estimating at least $400,000 in sales came directly from UpViral leads.

G4 Educaçao

Gabriel Bechi

Operations Manager