Case Study: Fallon & Byrne achieves 2,898 leads with UpViral

How Eric Flanagan Reached an Audience Growth of 2,898 Leads for a Destination Food Shop

Fallon & Byrne, a Dublin-based food and wine destination retailer, faced the challenge of connecting with customers outside its physical location during the COVID-19 pandemic. Their small website was not originally designed for e-commerce, and they needed a strategy to grow their online audience and reach new prospects.

Using the UpViral platform, E-commerce Director Eric Flanagan created an 18-day viral giveaway campaign. The solution involved offering a co-branded prize to attract the right audience, a simple sign-up process, and strategies to encourage social sharing. This approach, implemented with UpViral, generated 2,898 new leads, with 11,006 total campaign visits and a significant spike in social media traffic, effectively growing their customer base.

Fallon & Byrne

Eric Flanagan

E-Commerce and Digital Director