Case Study: Rachel Ollen achieves 4,552 leads in 2 weeks with UpViral

How a $350 Toddler Giveaway Did It

Rachel Ollen, a stay-at-home mom and Amazon seller launching a new e-commerce business, needed a fast way to build an email list, grow her VIP Facebook group, and generate momentum for her product launch. She turned to UpViral to run a giveaway campaign built around a toddler prize pack that would appeal to her audience of moms with young children.

Using UpViral’s giveaway and referral tools, Rachel created lead capture and share pages, added multiple unlockable rewards, and promoted the campaign through Facebook ads and contest promotion sites. The result was 4,552 leads in just two weeks, including 2,695 direct sign-ups and 1,857 referred leads, while also growing her private Facebook group and helping kickstart her launch.